Question 1

When was your website last fully redesigned?

Within the last 12 months 1–2 years ago 2–4 years ago More than 4 years ago

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Question 2

How well does your website perform on mobile devices?

Fully mobile-optimized and easy to use Mostly good with a few minor issues Usable, but clearly not optimized Poor mobile experience or not sure

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Question 3

How fast does your website feel when people load pages?

Fast and responsive on most devices Usually fine, but could be quicker Noticeably slow at times Frequently slow or frustrating

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Question 4

How effectively does your website generate leads or sales right now?

It consistently generates strong leads or sales It generates some, but not enough Very little lead generation happens It is not generating measurable business

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Question 5

Do you currently track form submissions, calls, purchases, or other conversions?

Yes, with clear reporting and goals Some tracking is set up Very limited tracking No conversion tracking in place

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Question 6

How optimized are your pages for SEO?

Pages are intentionally optimized for search Some SEO work has been done Only basic SEO or occasional effort Little to no SEO optimization

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Question 7

How current, clear, and persuasive is your website content?

Current, clear, and written to convert Mostly solid, but could be tightened up Outdated or inconsistent in places Clearly outdated, thin, or unclear

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Question 8

How confident are you that your website follows ADA / accessibility best practices?

We actively monitor and improve accessibility We have addressed some accessibility items We are not very sure No accessibility work has been done

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Question 9

How well does your website reflect your current brand and level of professionalism?

It strongly matches our brand and positions us well It is decent, but not fully aligned It feels dated or only partly on-brand It no longer reflects our business well

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Question 10

Does your website clearly display trust signals like reviews, testimonials, case studies, certifications, or strong portfolio examples?

Yes, prominently and effectively Some trust signals are present Very limited trust elements Almost none

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Question 11

When people see your website, what kind of feedback do you usually hear?

People regularly compliment it It gets neutral or mixed reactions We rarely get positive feedback about it We know it feels outdated or underwhelming

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Question 12

How well maintained is your website platform, plugin stack, and technical foundation?

Regularly maintained and updated Updated most of the time Only updated when necessary Infrequently maintained or unsure

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Question 13

Do you use any modern tools like AI chat, smart search, automation, personalization, or advanced integrations on your site?

Yes, several modern tools are integrated A few are in place Very limited modern functionality No, not currently

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Question 14

How clear is it what you want visitors to do next on your website?

Very clear with strong calls to action Mostly clear, but could be stronger Calls to action are easy to miss There is little direction for visitors

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